Fintech

Design for Internet Sharing App

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Yellow Flower
Yellow Flower
Overview
Overview

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Info
Info

Role

Role

UX/UI Design
UX/UI Design
Product Design
Product Design
Brand Identity
Brand Identity

Teammate

Teammate

2010
2010

Timeline

Timeline

50-101
50-101

35%

Improved Onboarding Process

Improved Onboarding Process

40%

Increase in User Retention

Increase in User Retention

The Design Process

The Design Process

The Design Process

01

Discover

We started deep within Poncho Seguros' value proposition to gain clarity and alignment.After that, I conducted secondary research and competitive analysis.

02

Define

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

We started deep within Poncho Seguros' value proposition to gain clarity and alignment.After that, I conducted secondary research and competitive analysis.

02

Define

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

We started deep within Poncho Seguros' value proposition to gain clarity and alignment.After that, I conducted secondary research and competitive analysis.

02

Define

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

We started deep within Poncho Seguros' value proposition to gain clarity and alignment.After that, I conducted secondary research and competitive analysis.

02

Define

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Design

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Lo-Fi ideas
Lo-Fi ideas
Solution 1
Solution 1
Solution 2
Solution 2
Retrospective
Retrospective

Nice right?

We should chat about it.

Alexa © Last updated june 2024.

Nice right?

We should chat about it.

Alexa © Last updated june 2024.

Nice right?

We should chat about it.

Alexa © Last updated june 2024.